NOTICIANDO: LATINO MEDIA MARKETS
The growth in the Latino population has media power houses fighting for a share of the highly coveted Latino market. To better understand how US media companies compete to capture Latino audiences, we revisit our conversation with Arlene Davila, a professor of Anthropology, Social and Cultural Analysis at New York University.
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Arlene Davila is a professor of Anthropology, Social and Cultural Analysis at New York University. She is the author of Sponsored Identities: Cultural Politics in Puerto Rico and Latinos Inc: Marketing and the Making of a People, Barrio Dreams: Puerto Ricans, Latinos and the Neoliberal City. Her book, Latino Spin: Public Image and the Whitewashing of Race recently received the Latin American Studies Association prize for the best book in Latino studies.
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Adriana -Thanks for the comment and feacdebk. I’m glad you got my post. It’s far too easy to invest in a community that’s growing as fast the Latino has over the last two decades. I think Latinos recognize a genuine interest in developing our community and just not making inroads to hit the bottom line. I did review your presentation at the NCLR Conference good work! I hope to keep those lessons in mind everyday! Saludos!
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