Latino USA Winner of a 2023 Clarion Award for ‘Genias in Music: Maria Grever’
August 2, 2023 / The Association for Women in Communications
Carlos is an entrepreneur passionate about business with purpose. He focuses on helping both for- and non-profit organizations realize their social impact ambitions—whether it’s through providing strategic advice, or helping clients make better use of technology. Based in London, Carlos splits his time between the three businesses he founded.
In 2011, Carlos founded I.G. Advisors—a strategy consultancy that provides philanthropy, corporate impact, and fundraising advice. Since launching I.G., the company has worked with a wide variety of philanthropists, foundations, companies, charities, and social enterprises—it’s now recognized as one of the world’s most trusted social and environmental focused consultancies. I.G.’s clients include the Bill & Melinda Gates Foundation, Oxfam, Adobe, the Ford Foundation, and UN Women. I.G. is a proud B Corp.
Carlos is also the Founder and Chief Executive of Social Misfits Media. Social Misfits is a digital agency that helps organisations design and deliver dynamic social media strategies. The firm works with a range of businesses, charities, and government bodies including LinkedIn, the NHS, Amnesty International, and the Islamic Development Bank. Social Misfits is a member of The Brewery, parent company of global communications agency, freuds. Like I.G. Advisors and freuds, Social Misfits is also a B Corp.
Finally, driven by an interest in technology, Carlos saw the need for reliable, robust, and practical digital support, tools, and expertise for purpose-focused organisations. To address this, in 2014 he co-founded and is Chairman of Lightful, a SaaS and technology consultancy business. Lightful helps its clients, which include Comic Relief, Save the Children, the Rhodes Trust, and the Esmée Fairbairn Foundation, scale their impact through the power of technology.
Carlos started his career as a major gifts fundraiser at the New York Public Library, and holds an MSc from the London School of Economics and a BA from New York University. He’s fluent in Spanish, an avid sci-fi fan, and father to very rambunctious boy-girl twins; Carlos failed to convince his wife Alisha of the benefits of naming them Luke and Leia.